Apple Fitness+ might get cut and rolled into a bigger Health+ service

Macworld

Mark Gurman’s latest Power On newsletter doesn’t have much in the way of big announcements, but there are a few interesting notes worth bringing up. One of them is his informed assessment of Apple’s Fitness+ service, asked in the Q&A section, where Gurmen delivers information that leans more into his educated opinion than new scoops.

Apple’s recent management changes but both Apple’s Health and Fitness+ teams under the supervision of Eddy Cue (Apple’s VP of Services). According to Gurman, the shift has put the Fitness+ service under internal review, and Apple is allegedly unhappy with its financial performance. As a value add to Apple One, it has some merit, but Gurman believes Apple will likely fold Fitness+ into the new Health+ service next fall.

Health+ is a long-rumored new service that would offer new health features, some of which lean on AI. These could be new features like diet or food tracking, and an AI health and fitness coach that could look at all the various health metrics from your Apple devices and provide simple actionable insights on what you could do to be healthier, or what you might want to see a doctor about.

Gurman suggests that Apple already has too many services, and some of them don’t exactly do big numbers, so wrapping the current Fitness+ offering into this rumored Health+ service seems like a good idea. He also floats the idea of turning Apple One into some kind of à la carte “build your own bundle” with flexible pricing.