Live Major League Baseball drives Apple TV signups

According to Antenna’s research, Major League Baseball games on Apple TV generated more subscriber sign-ups than high-profile shows such as “The Morning Show” and “Your Friends & Neighbors.”
Lucas Shaw for Bloomberg News:
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A May game between the Los Angeles Dodgers and New York Yankees led more people to sign up for Apple than any other program between April 2025 and September 2025 (aka baseball season). Individual games accounted for six of the 10 biggest sign-up pushes in that span.

Shaw continues:

Baseball fans are less likely to stick around given the relative paucity of sports on Apple. But the benefits of the sign-ups weren’t completely erased by the cancellations.

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MacDailyNews Take: Shocking.
Cook should consider bidding for and winning NFL Sunday Ticket away from DirecTV, buying rights to Premiere League and La Liga games, etc. and making them Apple TV exclusives. Go directly to the sports leagues with boatloads of cash. — MacDailyNews, May 6, 2014

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