Meta’s creative studio led by former Apple UI design chief Alan Dye to ‘treat intelligence as a new design material’

Meta Platforms CEO Mark Zuckerberg
This week, Meta landed a major talent coup by hiring away Apple’s top UI design executive, Alan Dye, in a move that highlights the social media giant’s aggressive expansion into AI-powered consumer hardware.
Dye, who has led Apple’s user interface design team since 2015 and played a key role in shaping the look and feel of iPhone, iPad, and Mac, is joining Meta where he’ll “treat intelligence as a new design material,” according to Meta CEO Mark Zuckerberg.
Mark Zuckerberg via Threads:
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Today we’re establishing a new creative studio in Reality Labs led by Alan Dye, who has spent nearly 20 years leading design at Apple.
The new studio will bring together design, fashion, and technology to define the next generation of our products and experiences. Our idea is to treat intelligence as a new design material and imagine what becomes possible when it is abundant, capable, and human-centered. We plan to elevate design within Meta, and pull together a talented group with a combination of craft, creative vision, systems thinking, and deep experience building iconic products that bridge hardware and software.
Alan will be joined by Billy Sorrentino, another acclaimed design lead from Apple; Joshua To, who has led our interface design across Reality Labs; our industrial design team led by Pete Bristol; and our metaverse design and art teams led by Jason Rubin.
We’re entering a new era where AI glasses and other devices will change how we connect with technology and each other. The potential is enormous, but what matters most is making these experiences feel natural and truly centered around people. With this new studio, we’re focused on making every interaction thoughtful, intuitive, and built to serve people.
I’m excited to welcome Alan and Billy to Meta to work with me, Boz, and our team to drive this important work forward.

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MacDailyNews Take: Good luck with that, Zuck.

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