Speculation intensifies on Apple’s CEO succession plan and possible contenders

Apple CEO Tim Cook
In the ever-evolving landscape of Big Tech, succession planning at Apple has emerged as a focal point of intrigue, blending whispers of health concerns with high-stakes talent scouting. A compelling report by The Information, “Why Silicon Valley is Buzzing About Apple CEO Succession,” authored by Aaron Tilley and Wayne Ma, unpacks this phenomenon with insider insights from executives, investors, and Apple confidants. Published in late 2024, the article — accessible via subscription — highlights how these discussions are no longer fringe chatter but central to boardroom agendas and venture capital strategies. As Tim Cook, Apple’s steadfast leader since 2011, navigates his mid-60s, the piece reveals a company grappling with continuity amid innovation pressures and personal vulnerabilities.
A poignant detail fueling the buzz is the report’s description of Cook’s visible hand tremors, observed during recent public appearances. Sources cited by Tilley and Ma note that these tremors, which have become more apparent in the last year, have sparked private concerns among Apple’s inner circle and Silicon Valley observers. While not officially diagnosed in the article, the condition is portrayed as a subtle but telling sign of Cook’s advancing age (he’s 64). One anonymous executive quoted in the piece remarked, “It’s not dramatic, but it’s there — enough to make people wonder about the timeline.” This health revelation has reportedly prompted more frequent board discussions on succession, accelerating what was once a long-term exercise into a more urgent priority. The article emphasizes that while Cook remains energetic and engaged, these tremors symbolize broader anxieties about leadership transitions in an era where CEO vitality directly impacts trillion-dollar valuations.
Hartley Charlton for MacRumors:
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[John] Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, Chief Operating Officer Sabih Khan, or marketing head Greg Joswiak…
However, some voices in the company believe that Ternus is not ready to take on the role, which could delay a succession announcement. Some skeptics inside the company say that Ternus is too risk averse, leading to frustrations within his group. For example, some in Apple’s hardware engineering department were disappointed that Ternus declined to fund more ambitious projects.
One of these individuals was vice president Tang Tan, who now leads OpenAI’s project to build an AI hardware device designed by Apple’s former chief designer, Jony Ive. Tan and Ive have since poached a large number of hardware engineers from Ternus’ team to work on the unreleased device. Other critics say that Ternus “isn’t a charismatic leader” and has had little involvement in the geopolitical affairs that have dominated the attention of Cook in recent years.
While Craig Federighi could succeed Cook due to his high profile, there are concerns that his focus on software may make him a poor fit for the role. He apparently prefers tackling technical problems rather than dealing with the kind of broader issues that the role of CEO demands.
Federighi is also risk-averse and voiced disproval over the Apple’s spending on the Vision Pro and its now-canceled self-driving car project. He was also initially skeptical about AI, believing that the technology was overhyped and too unpredictable…
Senior Apple employees are said to be so sure of the likelihood of major management changes at the company, which could open up new opportunities, that they have raised the situation to many who have tried to recruit them.

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MacDailyNews Take: Apple fairly screams for a charismatic outsider to inject new vision, excitement, and drive into the company.
As we wrote in July:

For its NeXT CEO, Apple needs relative YOUTH, not another 50- or 60-something calcified company lifer who was part of the so-called team that blindly missed the GenAI paradigm shift.
Steve Jobs was 42 years old when he returned to Apple as interim CEO in September 1997. pic.twitter.com/Bk0kdul7QF
— MacDailyNews (@MacDailyNews) July 10, 2025

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