IDC Estimates Apple Shipped Just 45,000 Vision Pros Last Quarter

Apple's Chinese manufacturing partner Luxshare halted production of the Vision Pro headset at the start of 2025, according to market research firm IDC, after the device shipped 390,000 units during its 2024 launch year. The $3,499 headset has also seen its digital advertising budget cut by more than 95% year to date in the US and UK, according to market intelligence group Sensor Tower.

IDC expects Apple to ship just 45,000 new units in the fourth quarter of 2025. Apple launched an upgraded M5 version in October featuring a more powerful chip, extended battery life, and a redesigned headband. The company sells the device directly in 13 countries and did not expand availability in 2025.

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