Chinese sales of foreign phone makers, including Apple, drop 9.7% in May

Apple’s iPhone 16e
Sales of foreign-branded mobile phones in China, including Apple, dropped 9.7% year-on-year in May, according to data from a government-affiliated research firm released on Friday.
Reuters:
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Calculations based on the data from the China Academy of Information and Communications Technology (CAICT) showed that May shipments of foreign-branded phones in China fell to 4.54 million handsets from the same month last year.
As the largest foreign mobile phone maker in China’s smartphone-dominated market, Apple’s performance plays a significant role in the overall data on foreign-branded phone sales in the country… The CAICT data did not give specific figures for Apple.
Shipments of phones within China were down 21.8% year-on-year to 23.72 million handsets for the month, the data showed.

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MacDailyNews Take: Apple’s iPhone sales in China increased by 8% in Q2, marking the first growth since Q2 2023, which includes the month of May, per Counterpoint Research. More info here.

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