Comcast’s Peacock raises streaming prices, introduces new streamlined tier

NBCUniversal’s Peacock logo
Peacock, the streaming service from Comcast-owned NBCUniversal, announced on Thursday that it will increase prices by $3 starting July 23 and begin testing a new, streamlined subscription tier. The ad-supported premium plan will rise to $10.99 per month, while the premium plus plan will cost $16.99 per month, the company stated.
Reuters:
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Peacock will begin testing a “Select” tier, targeting TV lovers, featuring current seasons of shows on NBC and Bravo and an assortment of library titles, priced at $7.99 a month.
The price increases come on top of an earlier $2 rise rolled out before the Olympic Games in Paris last year.
Peacock, which claims it will stream more live sports than Amazon Prime, Paramount+, Hulu, HBO Max, Apple TV and Netflix combined in 2026, reported total paid subscribers of 41 million in the first quarter, compared with 36 million at the end of last year.

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MacDailyNews Take: Mo’ money, mo’ money, mo’ money!

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