The new Palm is a tiny phone you can't buy separetely

There's a new phone with the word "Palm" on it that's tiny, intriguing, and has very little to do with Palm beyond that word printed on the back. It comes from a startup in San Francisco, which purchased the rights for the name from TCL last year. It costs $349.99 and will be available in November, but you can't go out and buy it on its own. It's only available as an add-on to a current line. Also, Steph Curry is somehow involved.

This is a rather interesting little device, as it seems one of the very phones focusing on being a small device that gets out of your way instead of trying to draw you in. I honestly don't understand the business model, though - who's going to buy a second $350 phone you can only get when you buy your primary phone? This seems doomed to fail, even though I'm sure there are quite a few people who'd love to buy a relatively cheap, well-designed full Android phone that isn't a surfboard.