Amazon Shuts Down Liquavista, a Screen Technology Company It Had Acquired From Samsung in 2013

Liquavista, a screen tech company Amazon acquired five years ago, has shut down. Rumblings of Liquavista's potential closure have been bouncing around the e-reader community for more than six months. It remains unclear if Liquavista's work has been brought inside Amazon and moved to other parts of the organization, or if it was shut down entirely. Amazon declined to release further details. From a report: Launched in 2006 as a spin off from Philips, Liquavista had been developing a unique type of screen tech that was based on running an electric current through a liquid. This is called electrowetting technology, which is a fancy way of saying that each pixel in a Liquavista screen contained 3 liquids (red, green, blue), and that the color shown by a pixel depended on the amount of power fed into each liquid. The screens were originally being developed as a solution to the battery life issue. Mobile battery life was terrible back in the pre-iPad, pre-iPhone, and pre-netbook era, and people were willing to pay a premium for a screen which used less power than typical LCD screens.

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