Amazon Has Pulled Ads From Bloomberg Over Controversial 'Big Hack' Chinese Spy Story; Apple Has Not Invited Outlet's Reporters To a Product Event Next Week

Both Amazon and Apple are taking retributive measures against Bloomberg, which in a report earlier this month alleged that some motherboards used by these companies were hacked by China. From a report: Amazon pulled its fourth quarter advertisements on Bloomberg's website, a move some within the media giant think is retribution for its controversial story alleging that Chinese spies hacked into the online retailer's servers. According to a source in position to know, Amazon's digital media buyer, Initiative, informed Bloomberg's sales staff on October 16 that it would cancel its ad buys for the fourth quarter due to budget cuts. Internally, the source said, the staff received that decision, made only eight days after a previous communication with Initiative confirming that the ads would run, as a direct response to Amazon's displeasure over the October 4 story. (Amazon announced Thursday that its marketing expenses for Q3 2018 were 3.3 billion dollars, up more than 800 million dollars from the year before.) According to multiple sources, Bloomberg was not invited to Apple's fall product event next week in Brooklyn. Further reading: In an Unprecedented Move, Apple CEO Tim Cook Calls For Bloomberg To Retract Its Chinese Spy Chip Story.

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