Google Discover rolling out to google.com on mobile web

One of the most notable steps Google took last month to prepare for the next 20 years of Search is Google Discover. A rebrand of the Google Feed, it is part of the company's efforts to surface information without users actively having to ask for it. Google Discover is now beginning to roll out in google.com on mobile devices.

I don't quite understand this strong desire to shove "feeds" into every single possible product. Am I just old?