These Halloween dog treats are called "Bits O' Brains"

I'm not sure what's funnier about these Halloween dog treats: the fact that they exist or that they're clled "Bits O' Brains"!
My friend Lisa just spotted these at a local Bay Area Target and I was amused, to say the least. I mean, the dog on the package has his own brains exposed. Are we feeding dogs the (all natural, soft and chewy) brains of other dogs? I kid, of course. (I went to the Blue Dog Bakery website for an ingredients list and could not find the product at all.)
I mean, I knew Thanksgiving dog food was a thing but Halloween dog food is new and hilarious to me. I was going to make a joke about how they'll probably make Easter dog food next but they beat me to the punch.
Thanks, Lisa!