Making the GPL more scary

For some years now, one has not had to look far to find articles proclaiming the demise of the GNU General Public License. That license, we are told, is too frightening for many businesses, which prefer to use software under the far weaker permissive class of license. But there is a business model that is based on the allegedly scary nature of the GPL, and there are those who would like to make it more lucrative; the only problem is that the GPL isn't quite scary enough yet.

I'm sure we can have a civil discussion about the merits and demerits of the GPL.