Netflix Says It Will Test Lower-Price Subscription Plans

Netflix says it plans to begin testing lower-priced subscription in some markets in a bid to see if it will help the company boost the number of subscribers, CEO Reed Hastings told Bloomberg. The company has not identified the markets where it will be testing the lower-priced subscription, and has not clarified how soon it intends to conduct these tests. The company will likely consider Asian markets where it is having a tough time gaining the market share against local services that are much aggressively priced.

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