Improving DuckDuckGo

At DuckDuckGo, we do not collect or share any personal information. That's our privacy policy in a nutshell. For example, we do not store IP addresses, and we do not create unique cookies. As such, we do not even have the ability to create search histories or search sessions for any individual - privacy by design.

At the same time, we need a way to reliably improve our products for our users in an anonymous way. There are a few methods we've developed to achieve this.

Spoiler alert: it doesn't involve collecting user data.