Fighting mobile ad fraud with artificial intelligence

The mobile advertising market is massive, around $75 billion worldwide according to Forbes, and that makes it an attractive target for fraudsters. Fraud rates have almost doubled over the past year and companies are under increasing pressure to monitor data for clients, allowing them to identify and prevent the risk of fraud hurting campaign performance. To help tackle this problem mobile advertising specialist WeQ is launching a new SHIELD product to protect its mobile ad clients. Sven Lubek, Managing Director at WeQ, says, 'WeQ SHIELD is based on AI technology, which unlike other manual or statically automated systems in the… [Continue Reading]