Netflix is Testing a Mobile-Only, $3 Subscription To Make Its Service More Affordable

Netflix is testing a cut-price mobile-only subscription, priced as low as $3 for some, as it explores new packages aimed at widening its appeal in Asia and other emerging markets. TechCrunch: CEO Reed Hastings told Bloomberg last week that the company would test lower-priced packages and it hasn't taken long for those experiments to come to light. The first reports are from Malaysia, where Netflix quietly rolled out a mobile-only tier priced at RM17, or around $4, each month. That's half the price of the company's next cheapest package -- 'Basic' -- which retails for RM33, or around $7.90, per month in Malaysia. A Netflix spokesperson confirmed the Malaysia trial. They added that similar trials are 'running in a few countries' although they declined to provide details. It remains to be seen if this new subscription tier will roll out to other parts of the world.

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