Facebook Quietly Hired Republican Strategy Firm Targeted Victory

Facebook is still reeling from the revelation that it hired an opposition research firm with close ties to the Republican party, but its relationship with Definers Public Affairs isn't the company's only recent contract work with deeply GOP-linked strategy firms. TechCrunch reports: According to sources familiar with the project, Facebook also contracted with Targeted Victory, described as 'the GOP's go-to technology consultant firm.' Targeted Victory worked with Facebook on the company's Community Boost roadshow, a tour of U.S. cities meant to stimulate small business interest in Facebook as a business and ad platform. The ongoing Community Boost initiative, announced in late 2017, kicked off earlier this year with stops in cities like and Topeka, Kansas and Albuquerque, New Mexico. Facebook also worked with Targeted Victory on the company's ad transparency efforts. Over the last year, Facebook has attempted to ward off regulation from Congress over ad disclosure, even putting forth some self-regulatory efforts to appease legislators.

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