Intel Vows Better Communication With Partners About CPU Shortage

Intel's channel organization is vowing increased communication and transparency with partners on issues such as the current CPU shortage, which has caused delays, price hikes and other challenges this year. From a report: In an exclusive interview with CRN, Todd Garrigues, director of partner sales programs at Intel, said better transparency about supply issues, new business opportunities and new technologies is one of the company's top priorities for partners heading into 2019. 'We got some feedback -- some critical feedback if I'm honest -- from some partners through our advisory boards, and we're working hard to make sure we do better at that,' he said. 'The request, bluntly, was just to work harder at being transparent as close to real time as possible. And we took that to heart -- a lot of internal discussions on how we enable that.'

One of the challenges, Garrigues said, has been engaging with Intel's broader base of partners that the company may not have one-on-one relationships with. To mitigate the issue, the Santa Clara, Calif.-based company is investing more in its relationships with distributors to boost Intel's signal. 'One of the big priorities I've placed on this year is really working very close with our distribution partners who do serve that broad channel base more directly,' said Jason Kimrey, Intel's U.S. channel chief. 'I would tell you that we are having much more direct, open transparent dialogue with them to help them plan and help our mutual customers plan to roadmaps and plan around the supply.'

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