A Coalition of Giant Brands is About To Change How We Shop Forever, With a New Zero-Waste Platform

In the not-too-distant future -- as soon as this spring, if you live in or near New York City or Paris -- you'll be able to buy ice cream or shampoo in a reusable container. When you're done eating a tub of Haagen-Dazs, you'll toss the sleek stainless steel package in your personal reuse bin instead of your trash can. Then it will be picked up for delivery back to a cleaning and sterilization facility so that it can be refilled with more ice cream for another customer. From a report:

Loop, a new zero-waste platform from a coalition of major consumer product companies, will launch its first pilots this year. 'While recycling is critically important, it is not going to solve waste at the root cause,' says Tom Szaky, CEO and cofounder of TerraCycle, a company that is known for recycling hard-to-recycle materials, and one of the partners behind the project. 'We run what is today the world's largest supply chain on ocean plastic, collecting it and going into Unilever and Procter & Gamble products and so on,' Szaky says. 'But every day, more and more gets put in the ocean, so no matter how much we clean the ocean, we're never going to solve the problem. That's really where Loop emerged... To us, the root cause of waste is not plastic, per se, it's using things once, and that's really what Loop tries to change as much as possible.'

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