Microsoft's Moving Xbox Ad Was the Best Thing About the Super Bowl

Mark Serrels, writing for CNET: Super Bowl 53 has come and gone and, for me at least, there was one clear highlight. This Microsoft commercial. Essentially a commercial for Microsoft's Xbox Adaptive Controller, this ad follows up on an earlier ad from the Christmas period, which highlights young kids with limited mobility playing video games. It's incredible.

It tells the story of kids with limited mobility and their love for video games. All kids love video games and if you're a person with limited mobility, video games can often provide a pathway to experiences that are often difficult in the real world. But in some cases, particular types of limited mobility can make even the games themselves difficult to play -- which is where the Xbox Adaptive Controller comes in. Further reading: Xbox wire; and Why Xbox spent a year designing the Adaptive Controller packaging.

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