Google Plans Cheaper Smartphone To Draw Users Into Internet Empire

Google plans to unveil its first lower-priced smartphone this year as part of an aggressive push into hardware that it hopes will draw more users into its ecosystem, Nikkei Asian Review reported Wednesday, citing people familiar with the matter. From a report: The U.S. internet giant is moving quickly to exploit the troubles currently besetting Apple, which has suffered disappointing sales of its new premium iPhone as consumers migrate to cheaper models and global smartphone sales tumble, industry sources say. Google's new smartphone will be its first non-premium model aimed at price-sensitive customers and those in emerging markets.

It is expected to be priced lower than Apple's cheapest iPhone, the XR, which starts at $749. The latest model in Google's own Pixel range, released last October, started at $799. Midrange to highend phones are priced at between $150 and $700, while low end models sell for less than $150, industry sources said. The new phone will be the spearhead of Google's drive to expand the hardware using its operating systems. New products planned for this year include smart speakers, wearables and web cameras, sources familiar with the company's plans told the Nikkei Asian Review. Google also plans to launch a new premium phone in its Pixel range, as usual.

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