How TV Pirates Accidentally Pushed a 25-Year-Old Indie Song to the Top of the Charts in Japan

Last week, an alt-rock mystery puzzled the music press. Almost 25 years after its release, the Dinosaur Jr. song 'Over Your Shoulder' appeared at number 18 on Japan's Hot 100 chart, beating out major new releases like Ariana Grande's '7 Rings.' Here's what drove the popularity of the old song: More than 15 years ago, it was used on a Japanese reality show about boxing bad boys. Six years ago, Billboard started counting YouTube plays. And just days ago, YouTube apparently began recommending pirated episodes of that reality show to Japanese users, who seemingly binged it in the thousands, playing 'Over Your Shoulder' over and over again in the process.

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