Branded calling solution seeks to rebuild trust in mobile calls

A few months ago we reported on a study that found half of calls to mobiles would soon be scams without more effective protection measures being introduced. First Orion the company behind that survey is addressing the problem with the launch of a new platform that gives consumers confidence in answering calls, but also helps businesses get their legitimate communications through. The Engage platform lets businesses brand their outgoing calls with graphics to identify them as genuine. It also allows them to have details of why they are calling displayed on the phone's screen -- such as banks calling to… [Continue Reading]