Shared Scooters Don't Last Long

Alison Griswold, writes on her newsletter Oversharing: I took a look at data on scooter rides in Louisville, Kentucky, shared online as part of the city's open data policy. The latest data is available here. The data set I used was older and included monthly data on scooter trips from August through December. It also included a unique 'ID' for each scooter, a detail that was key to my analysis and has been stripped out of subsequent data sets published by Louisville. The data doesn't differentiate between Bird and Lime, but as Bird started operations in August 2018 and Lime that November, you can assume it skews toward Bird.

With that preamble, here are some things I found: The average lifespan of a scooter in Louisville from August to December was 28 days. Median lifespan was 23 days. If you stripped out scooter IDs that first appeared in December, to focus on older vehicles, the average lifespan increased slightly to 32 days and the median lifespan to 28 days. Still stripping out scooter IDs that started in December, the median scooter took 70 trips over 85 miles.

Scooter lifespan is a key factor in scooter unit economics, as you may recall. The more trips and miles a single scooter can cover, the better for shared scooter companies, which have to recoup the cost of each vehicle before they can start making any money. In October, The Information reported that Bird was spending $551 per scooter with a goal of reducing that cost to $360. At the time, I said that meant Bird needed five rides a day on a $551 scooter for 5.25 months just to recoup the initial cost. The picture painted by the Louisville data is even worse.

So, our scooter company walks away with $2.32 in revenue per day from the average scooter in Louisville. As we said at the beginning, Louisville data indicates that the average scooter was around for between 28 and 32 days. That means the typical scooter generated something like $65 to $75 in revenue for the company after most operating costs over its lifetime.

Read more of this story at Slashdot.