'Angry Birds' Developer Rovio Seeks Backers For 5G 'Netflix of Games' Service

'The next success for the company behind Angry Birds could be twofold: convincing the U.S. public they should buy a 5G mobile phone from Sprint Corp., and developing the world's biggest video game streaming platform in the process,' reports Bloomberg:

Rovio Entertainment is in talks with 'several' investors to take a stake in its subsidiary Hatch -- a 'Netflix for games' platform that Sprint will use to showcase what its high-speed 5G handsets can do when it opens its new network in May. But Rovio Chief Executive Officer Kati Levoranta also needs new investors to buy into her vision for three-year-old Hatch, on which Rovio has already spent about 17 million euros ($19 million), to help it build up its library of games from developers such as Ubisoft and Sega.

'The Hatch service is brilliant for use with 5G, and many of our strategic partners are looking for services that demonstrate how 5G works and the benefits it brings,' Levoranta said in an interview at the company's seaside headquarters in Espoo, Finland.... '5G is a big opportunity for us,' Vesa Jutila, co-founder and chief commercial officer of Hatch Entertainment Oy, said in an interview. 'Everyone seems to think cloud gaming is the way to tell the 5G story to consumers.'
The app offers a portfolio of pre-vetted games to consumers, streamed to their handsets via a monthly subscription. Once the initial account is set up, mobile games can be played straight from the cloud, without needing to be downloaded or installed. The advent of high speed, low latency 5G networks makes the model all the more attractive to carriers looking to sell their latest services.

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