Twitter Teases Hiding 'Likes' and 'Retweets' Counts, Color-Coded Replies in Biggest Set of Changes To Its Social Media Service Since it Launched in 2006

Twitter is teasing some of the biggest changes to its social media service since it first launched in 2006, aiming to make good on the company's promise to promote 'healthy conversation.' From a report: The company is also introducing new features to enhance pictures and video on the app in an effort to encourage users to make more use of the cameras on their smartphones, a move that adds features similar to those found on the apps of some of its main competition: Instagram and Snapchat. 'We've really intentionally tried to make the images and footage that are captured on the ground at an event look different than other images and videos that you might attach to a tweet,' said Keith Coleman, Twitter's head of consumer product. On Tuesday, the company offered the public its first look at a new prototype for the Twitter app, which the company is calling 'twttr' in a nod to CEO and co-founder Jack Dorsey's first tweet, that includes a variety of changes to how Twitter looks and operates, centered on a new format for conversations and color-coded replies. The prototype also removes the engagement counts showing the number of retweets or 'likes' a tweet receives. This change is designed to make Twitter a little friendlier.

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