Would You Put Ads On Your Homescreens For Free Mobile Service?

An anonymous reader quotes a report from TechCrunch: Moolah Mobile is teaming up with SurgePhone Wireless to offer people a new way to pay their cell phone bills -- by putting ads on their homescreens. Moolah CEO Vernell Woods (pictured above) said the startup has already been offering gift cards and other rewards to users who view its homescreen ads. So this is a similar model, except instead of earning gift cards, the ads are subsidizing cell phone service from Surge. The ads show up on users' homescreens during interstitial moments between using apps, so the goal is to offer free service without consumers having to change their behavior. Woods said all that ad time adds up, with 'the average person who's using their phone on a consistent basis' viewing 'easily between two to three hours' of homescreen ads each day. And that's enough to pay for the 'equivalent' of Surge's $10 monthly plan. On the other hand, if for some reason a subscriber isn't hitting the necessary total, Woods said they can also earn more points by accepting offers or taking surveys. The subsidized wireless service will roll out in Florida, Virginia, Georgia and Texas initially, with an aim of reaching 40,000 locations by the end of the year.

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