Marketers have high hopes for artificial intelligence

There's strong interest in and high expectations of AI from B2B marketing and sales professionals, with 84 percent of participants in a new study currently planning, evaluating, implementing or using it. Account-based marketing company Demandbase has revealed the results of the survey conducted in conjunction with Salesforce Pardot and global research firm, Demand Metric. Only 18 percent of respondents are currently using AI, but of those over 40 percent say AI is the, or one of the, most important investments to achieve better sales and marketing performance, with almost a third concluding that it is revolutionizing marketing and sales performance.… [Continue Reading]