Instagram Hides Like Counts In Leaked Design Prototype

Instagram's Android code is hiding a design change that hides the number of likes your posts get. 'During this test, only the person who shares a post will see the total number of likes it gets,' the company says. TechCrunch reports on the seemingly small design change test and the massive potential impact it'll have on users' well-being: Hiding Like counts could reduce herd mentality, where people just Like what's already got tons of Likes. It could reduce the sense of competition on Instagram, since users won't compare their own counts with those of more popular friends or superstar creators. And it could encourage creators to post what feels most authentic rather than trying to rack up Likes for everyone to see.

You can see [in a leaked screenshot] on the left that the Instagram feed post lacks a Like count, but still shows a few faces and a name of other people who've Liked it. Users are alerted that only they will see their post's Like counts, and anyone else won't. Many users delete posts that don't immediately get 'enough' Likes or post to their fake 'Finstagram' accounts if they don't think they'll be proud of the hearts they collect. Hiding Like counts might get users posting more because they'll be less self-conscious. It appears there's no plan to hide follower counts on user profiles, which are the true measure of popularity, but also serve a purpose of distinguishing great content creators and assessing their worth to marketers. Hiding Likes could just put more of a spotlight on follower and comment counts. And even if users don't see Like counts, they still massively impact the feed's ranking algorithm, so creators will still have to battle for them to be seen.

Read more of this story at Slashdot.