Confirmed: YouTube Originals content will be free

YouTube CBO Robert Kyncl has confirmed that all of the company's Originals content will be made available free of charge. Currently locked behind a paywall, Originals will become free and ad-supported. At the moment, it is not clear exactly when the change will happen, but it is certainly in the cards, meaning shows like Cobra Kai should reach a larger audience. Speaking at the annual advertiser-focused Brandcast event, Kyncl said that all Originals content will have an ad-supported option. While he did not elaborate on this, it seems as though YouTube is not completely abandoning the idea of paid subscriptions,… [Continue Reading]