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Rotten Tomatoes Tackles Review Bombing By Requiring Users To Verify Ticket Purchase Before Rating a Film

jeudi 23 mai 2019, 18:50 , par Slashdot
More changes are coming to review site Rotten Tomatoes. As of Thursday, the audience score for new movies added to the site will default to show ratings from fans confirmed to have purchased tickets to those films. From a report: 'The goal is to strengthen consumer confidence around that audience score,' said Greg Ferris, vice president of product for Rotten Tomatoes' parent company, Fandango. Here's how it'll work: Any site user will still be able to write a review of a film. But now users can opt to have their rating and review marked as 'verified.' That means they bought their film ticket on Fandango, the movie-ticketing site that owns Rotten Tomatoes. Later this year, AMC Theatres and Regal and Cinemark ticketing sites will also be participating. So if you buy your ticket for Aladdin at the box office, for example, sorry, but you can't get verified for that review. (At least for now: Dana Benson, Fandango vice president for communications, says that the site is 'exploring options' for ways to verify box office purchases.)

Reviews associated with a ticket purchase will be marked with a 'verified' icon. By default, the verified reviews will be used to make up the audience score shown on Rotten Tomatoes. To see the total audience score, including reviews by those who didn't purchase through Fandango or didn't opt in to the verification, users can select the 'all audience' tab. 'Every rating counts, but the score that we're putting out there is verified,' Ferris said. The Rotten Tomatoes site will automatically verify that a ticket was purchased and that the time for that movie showing has already passed. For now, only one verified review will be allowed per transaction, no matter how many tickets were purchased.

Read more of this story at Slashdot.
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