New game called "Kids" has you running with (and against) the crowd

Kids is a new $3 video game that 'allows you to move with and against crowds until everyone is gone.'
Here's a review on iTunes from KupaMan:
This is a weird game. The combination of smooth animation, crowd mechanics, and spartan audio make for a weird, satisfying experience. It’s sometimes amusing, sort of gross, and a little unnerving. There’s no puzzles or scores, just a series of interactions. These repeat themselves in similar ways over the course of the short game, which is a little disappointing. This isn’t for everybody, but if the trailer looks appealing to you, you will probably find something to like about Kids.