Razer Respawn: A 'mental performance drink' for people who want to drink Razer's Kool-Aid

After years of joking about it, Razer’s slow pivot to Spencer’s Gifts lifestyle brand is picking up steam. Just last month Razer announced it was working on an RGB-laden toaster. Now it’s back with “Respawn by Razer,” and no, it’s not a musky cologne for gamers. (You’ll need to turn to Xbox for that.)Rather, Respawn is a “Mental Performance Drink.” It’s not—let me repeat, not—an energy drink, a fact Razer stressed in pretty much every email it sent on the topic. Maybe they’re skirting some regulations or something, like calling it “Cheese Product” when it doesn’t contain enough dairy to be cheese proper? I’m not sure.To read this article in full, please click here