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Facebook Testing Notification To Users About Apple Privacy Changes

lundi 1 février 2021, 23:40 , par Slashdot
Facebook is testing a notification that notifies Apple iOS users about ways the tech giant uses their data to target personalized ads to them. Axios reports: The test is happening in light of upcoming changes to Apple's privacy settings that will make it harder for Facebook and others to collect data on Apple users for ad targeting. Facebook warned investors last week that changes to Apple's 'Identifier for Advertisers' (IDFA) user tracking feature will likely impact its business. The feature asks Apple iOS users to opt-in to having their data collected, instead of asking them to opt-out. Developers forecast that only around 10-30% of users will actually opt-in to having their data collected, making it much harder for advertisers to target potential Apple customers without as much access to their data.

Details: In an updated blog post, Facebook says it will be showing their prompt 'to ensure stability for the businesses and people who use our services.' The prompt, which provides information about how Facebook uses personalized ads, will be shown to users globally on Facebook and Instagram. In the post, Facebook says that if users accept the prompts for Facebook and Instagram, the ads you see on those apps won't change. 'If you decline, you will still see ads, but they will be less relevant to you.' The tech giant notes that Apple has said that providing education about its new privacy changes is allowed.

Read more of this story at Slashdot.
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