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'We Need to Inflict Pain': Mark Zuckerberg's War on Apple

dimanche 14 février 2021, 06:19 , par Slashdot
When Tim Cook told an interviewer that Apple wouldn't get in a Facebook-style data-collection controversy, 'Mr. Zuckerberg shot back that Mr. Cook's comments were 'extremely glib' and 'not at all aligned with the truth,'' reports the Wall Street Journal.

But 'In private, Mr. Zuckerberg was even harsher. 'We need to inflict pain,' he told his team, for treating the company so poorly, according to people familiar with the exchange.'

It wasn't the first time — or the last — that Mr. Cook's comments and actions would leave Mr. Zuckerberg seething and, at times, plotting to get back at Apple...

Apple has positioned itself as the protector of digital privacy, upholding a greater good, while often leveling criticisms at Facebook's business model — without naming the company. All of that grates on Facebook, which sees Apple as overreaching in a way that threatens Facebook's existence, and hypocritical, including by doing extensive business is China where privacy is scarce. A 2017 attempt to address tensions through a face-to-face meeting between the two CEOs resulted in a tense standoff.

The trigger last month was a new privacy tool the iPhone maker plans to roll out that will further restrict Facebook's ability to collect data. Mr. Zuckerberg accused Apple on an earnings call of using its platform to interfere with how Facebook apps work. Mr. Cook, without naming Facebook, delivered an online speech condemning 'conspiracy theories juiced by algorithms' — a jab that came just days after the Capitol riot.

At stake is how the internet will evolve and which companies will dominate it. Facebook and Apple's visions are diverging and increasingly incompatible. Facebook wants to capture and monetize eyeballs on every possible device and platform. Apple wants to draw users to its own hardware-centric universe, partly by marketing itself as a privacy-focused company. The outcome of the battle could affect what kinds of information users see when they browse the internet.

The war of words and ideas will ultimately play out in court, regulatory agencies and user decisions as both companies defend themselves against antitrust investigations. The potential regulatory settlements and legal decisions are likely to affect hundreds of millions of consumers' phones in coming years.

The Journal describes Zuckerberg as 'a hacker-turned-Harvard-dropout who once touted the end of privacy as a social norm,' and notes that Facebook assisted Epic in its lawsuit against Apple with supporting materials and documents, and 'placed full-page ads on the matter in several newspapers, including the Journal. 'We're standing up to Apple for small businesses everywhere,' the ads said....'

'Some people familiar with Mr. Zuckerberg's thinking said he has taken Apple's broadsides personally, running the risk of distracting him at a time when Facebook is fighting many other battles in the U.S. and abroad over antitrust and content moderation...'

'Privately, he and other Facebook employees have been waging a campaign against Apple, asserting in meetings and communications with government officials, antitrust regulators and advertisers that the company is abusing its power and deserves more regulatory scrutiny, according to people familiar with the matter.'

Read more of this story at Slashdot.
rss.slashdot.org/~r/Slashdot/slashdot/~3/lcmz5FTZOa8/we-need-to-inflict-pain-mark-zuckerbergs-war-on...
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