The role of Information Technology in elevating customer experience

'Exceptional service' has always been a key customer demand over the years. But customers today expect more -- a combination of customized insights, connected interactions and an agile approach in addition to exceptional customer service. Therefore, while focusing on customer experience, communication and connection become highly crucial. The recent pandemic and the process of businesses overcoming it have further brought to the spotlight the need for customer experience backed by flexible technology support and exceptional customer satisfaction, especially during adverse times. Information Technology (IT) has a significant role in providing the exceptional service and connected experience customers have always demanded.… [Continue Reading]