Live video commerce: China leads the way, the US catching up fast

It’s estimated that there will be 2.14 billion global digital buyers in 2021. Naturally, every seller wants a piece of this tempting pie. The result -- e-commerce has become more and more crowded as a large chunk of traditional brick-and-mortar sellers is shifting online. Also, in a traditional e-commerce setup, the customers are expected to visit your website, browse for products, and buy what they want. Though this is the modus operandi of any e-commerce business, there lies an important flaw underneath this string of steps -- 'over-reliance on customers to visit your platform.' In other words, you have to… [Continue Reading]