Password frustrations lead two-thirds of shoppers to abandon their carts

Poor account and password experiences at checkout mean two-thirds of shoppers abandon a shopping cart if they need to create an account according to new research. Passwordless security firm, Beyond Identity surveyed more than 1,000 people in the UK and found that 62 percent of respondents have abandoned a shopping cart if required to create an account. There's a deeper impact on the retailer too, because after abandoning a cart, 83 percent of respondents would seek to shop elsewhere, 76 percent would be reluctant to visit the same website again and 58 percent would have a negative perception of the… [Continue Reading]