Brands Filing for Trademark Applications for the Metaverse Have Waned

Brands flocked to file trademark applications for the metaverse earlier this year. Now, the number of those applications is falling, causing some to herald the end of the gold-rush era. From a report: Between January and October, approximately 5,000 U.S. trademark applications for metaverse and virtual goods or services were filed, according to public filings, from brands including Nike, Adidas, Tommy Hilfiger, Levi's, and Versace. In the month of March, the number peaked at a total of 773. The 2021 total was 1890. However, the applications for the month of October were just 334, half of those in March, showing signs of decline, according to Josh Gerben, a trademark attorney and founder of law firm Gerben Perrott, PLLC. 'The gold rush era of Web3 is over,' said Gerben. 'The folks that are going to file trademark applications going forward are likely going to be the companies doing serious work in the space. The speculators are likely spending less and have fewer resources now than they did earlier this year.'

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