Big Fruit Loop is the real breakfast of champions

The happy mutants at MSCHF are at it again. This time they're in the art-breakfast cereal game with Big Fruit Loop, which is exactly as it sounds. Packaged much like a popular similarly named cereal, theirs includes just one giant 930-calorie 'loop' and features a more deranged cartoon bird mascot than Kellogg's Toucan Sam. — Read the rest