Get 'Launching & Building a Brand For Dummies' (worth $16.00) FREE for a limited time

These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life -- and a bigger chance of surviving against the competition -- you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will -- who launched… [Continue Reading]