Social Media Expert Evan Kirstel on Promoting Enterprise Brands

I spoke with social media expert Evan Kirstel about techniques and strategies for using social media platforms to build community with enterprise buyers.
Among the topics we discussed: 

As you survey the market, what trends are driving enterprise use of social media? Do companies have a solid grasp on effectively using social?
What are a couple of typical weaknesses that companies have with their social media strategies?
How do you recommend they address these shortcomings?
In brief, what are a few best practices for enterprise social media?
Your services? What sets you apart as a service provider in the social media sector?
The future of enterprise social media? What trends do you see in the years ahead?

On this same topic, also see: Digital Transformation Guide: Definition, Types & Strategy
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