Netflix Drops 'Surprise Me' Shuffle-Play Button

Netflix has removed its 'Surprise Me' button, a feature introduced in 2021 to alleviate the modern burden of choosing something to watch from thousands of titles. MarketWatch reports: The company discontinued the feature last month because of relatively low use, according to a spokeswoman. Netflix found that users tend to come to the service with a specific show, movie or genre in mind, undermining the appeal of a function such as 'Surprise Me,' the spokeswoman said. 'We will continue to explore other ways to give members more options and ways to explore and discover content they want to watch,' she said in a statement.

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