America's FDA Wants to Update Its Definition of 'Healthy'. The Food Industry Doesn't

America's public health-protecting Food and Drug Administration wants to update its definition of 'healthy' for purposes of product labeling.

But the Washington Post reports dozens of food manufacturers are now 'claiming the new standards are draconian and will result in most current food products not making the cut, or in unappealing product reformulations.'

Under the proposal, manufacturers can label their products 'healthy' only if they contain a meaningful amount of food from at least one of the main food groups such as fruit, vegetable or dairy, as recommended by federal dietary guidelines. They must also adhere to specific limits for certain nutrients, such as saturated fat, sodium and added sugars.

It's the added sugar limit that has been the sticking point for many food executives. The FDA's previous rules put limits around saturated fat and sodium but did not include limits on added sugars.

The Consumer Brands Association, which represents 1,700 major food companies from General Mills to Pepsi, wrote a 54-page comment to the FDA in which it stated the proposed rule was overly restrictive and would result in a framework that would automatically disqualify a vast majority of packaged foods.... The proposed rule, if finalized, they said, would violate the First Amendment rights of food companies and could harm both consumers and manufacturers. The Sugar Association has an issue with the added sugar limit; Campbell Soup is more focused on that sodium....

Virtually every part of the food industry appeared disgruntled (here are the 402 comments about the proposed rule). Baby food company Happy Family Organics said the proposed rule probably would lead to an unintended exclusion of some nutrient-rich products. And the American Cheese Society took a more philosophical approach, saying the word 'healthy' isn't that helpful on a label and should be used in a complete diet or lifestyle context rather than in a nutrient or single food-focused context.

The FDA estimates that up to just 0.4% of people who try to follow their guidelines would be swayed by the word 'healthy' in their long-term food-purchasing decisions, according to the article. It's a position supported by a research paper in the Journal of Public Policy and Marketing analyzing hundreds of international studies on the effectiveness of front-of-package nutrition labeling.

'The authors found that the most effective means of conveying nutrition information is a graphic warning label, as has been adopted in Chile, Peru, Uruguay, Mexico and Israel. In Chile, black warning labels shaped like stop signs are required for packaged food and drinks that exceed, per 100 grams: 275 calories, 400 milligrams of sodium, 10 grams of sugar or four grams of saturated fats.'

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