Google's Cloud Gaming Ambitions Died With Stadia, Exec Says

An anonymous reader shares a report: Two years ago, I wrote a reasonably prescient editorial about how the writing was on the wall for Google's cloud gaming service Stadia -- and how the company was now hoping to sell its white label streaming technology to other companies instead of building out its own Netflix of games. But it seems that, when Google killed off Stadia, it threw away that technology, too. Google executive Jack Buser has now admitted that the company is no longer offering the white label version of Stadia that allowed companies like AT&T and Capcom to let anyone try games like Batman: Arkham Knight, Control, and a demo of Resident Evil Village for free over the internet, not to mention the first game from Peloton.

'We are not offering that streaming option, because it was tied to Stadia itself,' he told Axios' Stephen Totilo. 'So unfortunately, when we decided to not move forward with Stadia, that sort of offering could no longer be offered as well.' Google called the white label version 'Immersive Stream for Games' and sometimes 'Google Stream' and, to my knowledge, it was only ever used in experiments like the ones I link above. In AT&T's case, they were limited to its own internet subscribers. Maybe they weren't that successful? When we spoke to AT&T about cloud gaming following those experiments, the carrier didn't seem that bullish about serving up more games itself.

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