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Laptop Makers Bet on Better Display Tech To Rekindle Sales

vendredi 2 juin 2023, 19:20 , par Slashdot
PC makers from Lenovo to Samsung are pinning their hopes for reviving laptop sales on upgraded displays. From a report: At the Computex show in Taiwan this week, every major local electronics brand showed off new laptop models with OLED displays, the same technology used in smartphones. Asustek Computer, Acer, Gigabyte Technology and Micro-Star International all expanded their portfolios, hoping to drive an upgrade cycle and revive flagging sales. OLED produces more vibrant colors, greater uniformity and superior contrast compared to conventional LCD technology, but it uses more energy and comes at a higher cost. It's become the universal standard on smartphones, after debuting on the highest-end devices, and Samsung's display subsidiary has been advocating its proliferation to larger form factors. 'At Asus, we believe that OLED panels are truly the future of laptop displays,' Asus co-chief executive officer Samson Hu told Bloomberg.

The Taipei-based company, led by Hu and fellow engineer S.Y. Hsu, has a 55% share of the OLED notebook market today, having introduced its first such models two years ago. But it's a small market: OLED represents about 3% of notebook shipments, according to Asus' data. Cost is a key issue: a 15.6-inch OLED panel commands a price 2.5 to 3 times higher than a comparable LCD screen, according to IDC analyst Annabelle Hsu. Companies pass at least some of that expense to consumers: an Asus Vivobook 15 with OLED and some other upgrades costs $699 versus $549 for the LCD model. Part of the problem is that there's a practical monopoly over the category: Samsung Display has more than 99% of the laptop OLED market. Asus' co-CEOs said they hope suppliers like BOE or LG Display enter the fray to drive down prices.

Read more of this story at Slashdot.
https://tech.slashdot.org/story/23/06/02/1314249/laptop-makers-bet-on-better-display-tech-to-rekindl...
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