Meta Rolls Out Higher-Priced Quest 3 Headset, Just Ahead of Apple's Vision Pro

Meta introduced its latest lineup of head-worn devices, staking fresh claim to the virtual- and augmented-reality industry just ahead of Apple pushing into the market. From a report: The company officially unveiled the Quest 3 headset on Wednesday, raising the price by $200 to $500, at its annual Connect developers conference. It also introduced second-generation smart glasses that it developed with luxury sunglass maker Ray-Ban. The Quest 3, which was previewed by Meta earlier this year after Bloomberg published a hands-on review of the device, offers improved performance over the Quest 2 from 2020. It also marks a pivot from VR to mixed reality, which melds virtual and augmented reality.

It's a high-stakes moment for Meta's hardware business. Though the company has dominated VR goggles for years, Apple is poised to release its Vision Pro headset in the coming months, setting up a showdown. Like the Quest 3, the Vision Pro is a mixed-reality headset -- though one with exclusive Apple technology and content. The Vision Pro will have Apple's marketing muscle behind it, but also a much higher price: $3,499. In addition to the competitive pressure, Meta also has struggled to sell consumers on the metaverse -- a collection of interlocking online worlds that make use of its headsets.

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