Google's 2019 'Code Yellow' Blurred Line Between Search, Ads

An anonymous reader shares a report: The former head of search at Alphabet's Google told colleagues in February 2019 that his team was 'getting too involved with ads for the good of the product and company,' according to emails shown at the Justice Department's landmark antitrust trial against the search giant. Google maintains a firewall between its ads and search teams so that its engineers can innovate on Google's search engine, unsullied by the influence of the team whose goal is to maximize advertising revenue. But in February 2019, testimony at the antitrust trial revealed Tuesday, Google internally declared a 'Code Yellow' amid concerns the company might not meet its goals for search revenue for the quarter.

As part of the emergency, which lasted for seven weeks, engineers from Google's search and Chrome browser teams were reassigned to figure out why user queries had slowed, according to the documents. Ben Gomes, Google's former head of search, was called by the company in its defense to show that it had made various advancements in search, particularly in mobile. However, cross examination by Justice Department lawyer David Dahlquist revealed the tensions between Gomes' search team and its advertising counterparts. The questioning sought to undermine Google's contentions that its search team focuses solely on improving the user experience and has sometimes been pulled into the advertising side, where the Justice Department alleges Google has been able to raise prices without pushback.

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