What's ahead in 2024? Stale cookies get the boot, scaling customer data operations, and unleashing AI

As we enter 2024, IT professionals find themselves at a pivotal moment, grappling with a trio of formidable challenges: the rapid evolution of artificial intelligence (AI), the phasing out of traditional cookies, and ongoing staffing shortages. These developments are not merely altering the IT landscape but are also necessitating a reevaluation of strategies across businesses. In response to this dynamic environment, IT teams must pivot towards adopting scalable, AI-integrated customer data management systems. Ensuring data accuracy, accessibility, and compliance is essential. This strategy will not only enable businesses to effectively navigate the immediate challenges but also position them for future… [Continue Reading]